Hello there. Well here we are again. Yes, I know there’s been a long pause since the last post but I’ve been busy. Yes, busy. Deal with it.
Anyway, you know I’m always putting ads on here, then tearing them to pieces because they’re crap and I hate them? Yes, of course you do. Today there’s a bit of a change. I’ve just seen this ad and I think I love it. I’m not entirely sure yet but I think I do. Why don’t you have a look and see if you agree? I’ll probably give it some more thought a bit later and maybe come back with a Manchester copywriter‘s opinion on why it’s ace. I may, of course, change my mind and decide that it doesn’t work hard enough for the brand, the message isn’t clear enough and it’s bobbins after all.
However, for now, enjoy.
( Oh, and did you spot the bit of SEO I slipped in earlier? Horrid, isn’t it? )
Hello there. God, it’s been ages hasn’t it? How are things with you? Still wearing that shirt/dress/cardigan/gimp mask I see. Well, if it works for you, who am I to knock it? You’re right, I’m no-one. Especially while I’ve been wearing the same T-shirt since last we met.
Anyway, let’s get on with it shall we? ‘On with what?’, you may well ask. Well I’ll tell you. On with the usual small-minded, grumpy, resentful old twaddle you’ve come to expect. Yes, I’m going to have a go at an advertisement currently polluting your telly box. Possibly more than one, we’ll see how we go on. First offender has to be the new(ish) Wall’s sausages ad.
Right then. I know many of you will be thinking, ‘What’s wrong with that, Andy. You curmudgeonly old copywriter you?’ ( curmudgeon cur·mudg·eon/kərˈməjən/ Noun: A bad-tempered or surly person.). Well I’ll tell you. Maybe it’s cute, in it’s own way but it gets right up my nose. I can almost picture the scene in the Ad agency that made it. ( Saatchi’s London, since you ask ).
Ad chap 1. ‘I’ve got this brilliant idea, yeah? It’s a talking dog!’
Ad chap 2. ‘Hold on mate. We’ve done the talking dog. In fact, the talking dog has been done to death.’
Ad chap 1. ‘ Aaah yes, but get this! It’s a tiny talking dog!’
Ad chap 2. ‘Hmmmmmmm.’
Ad chap 1. ‘ no, wait, wait, it’s a teeny weeny talking dog. With a teeny tiny electronic keyboard!.
Ad chap 2. ( more interested ) Hmmmmmmmmmmmmmmm.
Ad. chap 1. ‘ It’s, it’s a teeny weeny talking dog with a teeny tiny electronic keyboard IN A RING BOX! RAPPING!
Ad chap 2. ‘Jeeeeeesus Juilian, you’re a genius. A GENIUS, that’s what you are! What’s the actual idea though?
Ad chap 1. ‘What?’
Ad chap 2. ‘ You know, the idea. We’ve got the teeny weeny talking dog with the teeny tiny electronic keyboard in the ring box, rapping. But what’s he rapping about?’
Ad chap 1. ( rifles through bin ) ‘Got it! You know the one where the bloke couldn’t say soft stuff because he was a bloke?’
Ad chap 2. ‘ Yeah. Hated it.’
Ad chap 1. ‘ Well, we nail that on to the tiny dog idea!’
Ad chap 2. ‘ But what’s the teeny weeny talking dog with the teeny tiny electronic keyboard in a ring box, rapping, got to do with the bloke not being able to express himself?
Ad chap 1. ‘He uses the talking dog to express his feelings for him. SEE?
Ad chap 2. ‘Well yes. But why is it a teeny weeny talking dog with a teeny tiny electronic keyboard in a ring box, rapping?’
Ad chap 1 ‘ Because that’s the IDEA, that’s the IDEA!’
Ad chap 2. ‘But I thought that the bloke not being able to express himself was the idea?’
Ad chap 1. ‘ Oh fuck off, Simon.’
Later that same day, Ad chap 1 is making a telephone call.
Ad chap 1. ‘ Nigel, hi! You know you brought your showreel in the other day with all those ideas on? Yeah? I want you to make an ad for me based on that.
Which idea? Which idea Nigel? All of them Nigel. ALL OF THEM!
( searches desk/manbag for ad awards entry forms )