Hello there. Sorry if you’ve visited the blog in the past few days, only to see the same sorry post just staring vacantly back at you with nothing new to say, nothing exciting to show you. I’ve been a bit busy that’s all. You see, last week I kind of volunteered my services, via linkedin, to do a load of copywriting stuff for a cancer awareness charity in India and it’s become incredibly time-consuming. Yep, that’s the kinda guy I am. Charitable. Then I went to meet a potential client in some big swish offices with the aim of writing a new website for them. However, I had to sign one of those Non Disclosure things so I can’t tell you anything at all about it. Nothing. Zilch. Nada.
So, what can I share with you today to make up for my regrettable absence? Not a lot, advertising -wise I’m afraid. I will show you this film trailer I saw the other day though because I think it looks brilliant.
Top that isn’t it? If you’ve ever seen any of those ’70s ‘Blaxploitation’ pics you’ll know that it’s absolutely note perfect. Plus, any film that’s produced in ‘Cinemaphonic Quadravision’ has got to be worth seeing, hasn’t it? I got that from a site called Ultraculture. In my opinion it’s about the best of the crop of movie blogs that have sprung up all over the net of late so have a look. If you like films and smartarse writing, you’ll love it.
Oh, hang on. You know I said I hadn’t really got much to share advertising-wise? Well there is one ad that’s been getting right on my tits lately. It’s the most recent Cornetto one and it really should be in one of those posts I’ve been calling
The Ad Critic: In depth analysis and deconstruction of 21st Century Advertising.
Just have a look at this rascal.
Now isn’t that just unspeakably awful? I just can’t see the reasoning or thought behind any of it. What on earth is the point of those bleeding ventriloqists’ dummies? I mean, yes, it’s supposed to be the inner thoughts and stuff of our frisky, yet socially inept, young couple being expressed by a third party but why such ugly, characterless dummies? They’re just scary aren’t they? Like something out of that Anthony Hopkins movie, ‘Magic’. And what in the name of God is a ‘lean-in’? Is that some well-known phrase or saying that today’s yoof bandy about yet I’ve somehow missed? The ‘You’ve got hair’ bit is unbelievably weak too. It just sounds as if the writer involved has become bored senseless by the whole thing or has been railroaded into an idea that he/she hates and has just thrown down some words to fit the running time before sodding off to the pub and getting mortal. Or is that just me?
Whatever the case, it’s shit.
Another televisual annoyance that’s been troubling me lately are those little ‘ident’ style mini-ads that they’ve started top and tailing ad breaks with of late. You know the ones, 118 118 do it, as do practically all of the gazillion Bingo websites that now proliferate all over the place like a particularly virulent, ( and usually vivid pink ), disease.
Anyway, I was watching ‘American History X’ the other night and, if you’ve ever seen it, you’ll know that it gets pretty deep, thought provoking and even bleak at times. So really, the last thing you want as one of the heavy, black and white, prison scenes fades to an ad break is, DIDDLE EE DEE DEE DEE! DIDDLE IDDLE EEE DEE! DIDDLE EEE DEE DEE DEE! ONE ONE EIGHT!!! to the tune of Ray Parker Junior’s unforgettable ‘Ghostbusters theme’. It just ruins the moment a bit, that’s all I’m saying.
Anyway people, that’s just about all I’ve got for you today. Time and Indian cancer awareness campaigns wait for no man and I have much to do.
Oh, and although I haven’t written the new website yet, there is something you could visit at:-http://www.highwaysbeyondcancer.org/
So how about you have a look? Maybe you could send some money or offer a little help too.
That’d be lovely.