The Ad Critic: In depth analysis and deconstruction of 21st Century Advertising.

The Ad Critic: In depth analysis and deconstruction of 21st Century Advertising.

September 10th, 2010 // 2:54 pm @ // 2 Comments

Hello there. Once again it’s time for thatandywhiteblog and me, a respected Manchester copywriter, to take a serious, considered look at a TV advertisement currently running on our screens. This week sees the welcome return of Richmond sausages and it’s consistently innovative use of television.

Now isn’t that just unutterably, irredeemably f***ing awful?

Shamus O’Twinkle and his band of similarly musical and whimsical twinkly oirish brothers return to the maternal bosom, seemingly drawn inexorably home by the magic and the aroma of sizzling Irish pork. But that can’t be it really can it? For a start, Accordion O’Twinkle in the Bedford Nostalgia van is quite obviously not the full shilling is he? You just have to look into those slightly glazed eyes to see that his needs are more special than a plate of sausages.  It’s a good thing that van door was locked or I wouldn’t have held out much hope for the girl on the pushbike. I’ve read some terrible things about men with accordions in vans.

Then there’s Double Bass on the bus O’Twinkle. I mean, people pumping out their bloody N’dubz through their bloody ‘phones are bad enough but some geezer playing an upright bass on the bottom deck would drive you to distraction wouldn’t it? Not only that but look where he’s standing. What happens when some poor single mother, struggling with a trolley tries to find a place to sit? And what of the little old ladies off to buy two ounces of haslet for their tea? Where are they supposed to go when some bastard with a bloody great double bass is blocking the aisle and the disabled seats? He’d be out the door, closely followed by a load of shattered mahogany and wire if that was my bus.

Then take a look at ‘Sticks’ O’Twinkle, beating out a little tattoo at the railway station. Check out those big leather straps on each wrist. Now, I’ve been around a bit and I’d put money on those straps being of the type used to manacle unruly patients to chairs whilst administering Electric Shock Aversion Therapy. There’s something deeply wrong with that boy and I shudder to think what’s in the suitcase he’s sitting on. I can’t see one in the picture but I’m pretty sure there’s going to be an abandoned pushbike, wheel still spinning, somewhere adjacent to that platform.

So there they are, the wandering boys beating a path to their mother’s door and tucking into a feast of sausages, mash and peas. Oh yes, it all looks so lovely doesn’t it? But who knows what evil lurks in the cold, black hearts of the O’Twinkle brothers and who knows why they’ve had to flee wherever they were staying to lie low at Ma O’Twinkle’s lair? The one thing to hope for is that they don’t reform the band after they’ve had their tea and release that bloody desperate song as a single.

That just doesn’t bear thinking about, does it?

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2 Comments → “The Ad Critic: In depth analysis and deconstruction of 21st Century Advertising.”


  1. Chris H

    4 years ago

    Another excellent entry from the mind that occupies Andy’s cranium.

    Readers should be warned of the disturbing image that appears when the ‘sausages, mash’ link is clicked. I wish I could un-see it.


  2. Jackie Daunt

    4 years ago

    Ah, sure, they’re only comin’ home, comin’ home for the summer. Summers on Craggy Island are only special, boyo, and we do love a bit o’ sausage here. Leave my poor lads alone.
    Cheers.
    Mrs. Brown-O’Twinkle.


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