Browsing Month July, 2011

Help! The aged.

July 8th, 2011 // 3:57 pm @ // 4 Comments

Hello there. Sorry It’s been a while again but, as well as writing a website or two,  I’ve been completely glued to Twitter all week. Been brilliant hasn’t it? What with all the News Of The World stuff and the opportunity to hurl abuse at John Gaunt doing Question Time. Splendid. I also think it’s been wonderful that Hugh Grant has been afforded the opportunity to appear on about a million TV and Radio shows and do a load of interviews to express his overwhelming desire to be left alone by the media.

Anyway, I digress. We all know where this is going, don’t we? Yes, that’s right. I’m going to stick a telly ad on here that I hate. This time it’s the turn of the latest Age UK offering. Now I don’t know about you, ( actually, I know about YOU but that’s not the point, I’m dealing with everyone here, not just YOU. Anyway YOU should just bloody well pack it in. And don’t pretend YOU don’t know what I’m talking about ), but I know quite a few people of pensionable age. I see them down the pub. Go to watch one or two of them play in their bands, ( Hi Barry ), natter about cars with them and sometimes work on ads and stuff with them.

That’s why I’m not quite sure about Age UK’s ad. You see, to me it looks like a creative team quite some distance from any kind of pension have gone to Central Casting for some stock ‘oldies’ and asked them to perform in a suitably elderly manner with all the cute, loveable, bless ’em, hideously patronising air that entails. Go on, have a look.

See what I mean? Well maybe not. Perhaps it’s just me who feels that those people aren’t neccessarily representative of today’s pensioners but let me just make another point with a little list.

  • Sir David Attenborough – 85
  • Dame Maggie Smith – 76
  • Grace Jones – 63
  • Alan Bennett – 77
  • Debbie Harry – 66
  • Leonard Cohen – 76
  • Dame Shirley Williams – 80


Just a thought.


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Category : Advertising &Blog &humour &Uncategorized


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