advertising exposed.

advertising exposed.

May 7th, 2010 // 2:11 pm @ // No Comments yet

Hello there. Lately it has come to my attention that more and more people are becoming disillusioned with advertising. What used to be viewed as a noble profession is now being eyed with growing cynicism and mistrust. Why is that andy? I hear you ask,’ surely as a leading Manchester copywriter, you’re the man to ask?’ Well, looking for answers I decided to pick out a few recent ads at random and check out their veracity. What I found wasn’t pretty. For example, here’s the latest Old El Paso Burrito kit tv ad.

Well what’s the problem there? You may well ask. It’s a lovely film, highlighting one of those quirky little customs that make Britain unique. Like those cheese rolling things, casual violence and burning witches alive. Well I’ll tell you the problem. That “Chilli Chase” never actually happens. It’s a made-up event in a made-up village completely played out by actors and actresses in the pay of an Advertising Agency. Don’t believe me? Look it up for yourself. I’ve tried English Heritage, The Tourist Board and The Daily Mail‘s “Big book of what makes England great and everywhere else quite frankly foreign.” and it’s nowhere to be found.

I honestly believe that this is merely the tip of a much more sinister iceberg and with that thought in mind I’ll be carrying on my investigations.

Next week, ” Ronald McDonald, lovable supplier of premium fast foods to the global market or underemployed actor in a stupid clown suit and big daft shoes?”.

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Steve Byrne, MD, The Gate Films

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