Bloody minded.

Bloody minded.

April 1st, 2011 // 12:47 pm @ // 4 Comments

Hello there. How you doing? Everything ok with you? Nothing bothering you today? Feeling cool? All chilled out and relaxed? Yes? Good, because I’m bloody not. Today you find me completely seething. I’m all annoyed and generally all over the place. And guess what’s caused it. It’s only another Chip Shop awards thing isn’t it? Now look, I’m sorry. I know it seems like I’ve become a bit obsessed with the Chippies this year but, honestly, I’m not. Today’s impotent rage isn’t directed at the awards itself, its organisers or its overall pointlessness but primarily at some of the wankers who enter it. In fact, today it’s aimed squarely at one particular bunch of wankers. A bunch of wankers who go by the name of Toast London, a part of the Haygarth Group. Now, I’m fairly sure that there must be some thoroughly lovely people at Toast London. Probably the sort of lovely people who are kind to children and animals, who buy lovely Mother’s Day presents for their lovely mums and are all round lovely, lovely people.

However, in the midst of those lovely people, there is obviously a right bunch of complete and utter wankers. How else could you explain this Chip Shop entry?

Sorry it’s a link, I was going to put the ad on here but, having given it some thought, decided that I couldn’t possibly put such an appalling piece of detritus on my lovely, lovely blog. At first I thought it must be some kind of April Fool’s gag but, as it’s been on the Chip Shop’s site for quite some time now, there’s not even that excuse.
I’m sure it’s not just me, a Manchester copywriter, who finds that offensive on just about every possible level is it? Am I missing the point somewhere or does that lack any kind of wit, talent, creativity and charm? I find it almost impossible to believe that anyone would actually put that level of thinking onto paper, let alone accept it as an entry into a competition that’s supposed to represent the finest creative thinking around. I’m fairly sure I could never be accused of being prudish or narrow minded. Ask anyone who knows me and I’m sure they’ll confirm that hardened dockers, vietnam veterans, sex workers and Frankie Boyle sometimes find my language a little beyond the pale. I found ‘A Serbian Film‘ a laugh riot, ‘The Human Catepillar’ a sure-fire winner for any Children’s party and I’ve often suppressed a giggle at the work of Jerry Sadowitz. This piece of crap, however, I find beyond salvation. It’s the kind of gag, that were it to spill from the mouth of a friend on a particularly sordid ‘lads’ night out’, that would make that person an ex-friend and cause me to wonder how I ever thought that person to be acceptable company.
Just look at the words for Christ’s sake. Who thought that was funny? Take the time to read it and consider what it’s actually saying. ‘No-one likes a b_____ c___’. So we’re saying Nick Griffin is a c__t are we? So far, so said, done, repeated ad nauseam and so obvious. But what else are we saying? Is there a literal meaning? Because that, in its witless, charmless writing is what the ad says. Even the screamer at the end of the line somehow makes the whole sad enterprise even worse. It’s entered in ‘The Most Shocking use of copy’ category in the Chip Shops but, honestly, the only shocking thing about it is that it’s considered copy and not merely some drunken, mysoginistic bile that would be better spewed into a gutter and left there.

I’m sorry. I know this has been just one long rant but every now and then something hits me in the face and makes me almost ashamed to be in this business.

And that really is saying something, isn’t it?

3 people like this post.

Category : Advertising &Blog &humour &Uncategorized

4 Comments → “Bloody minded.”

  1. Ronnie

    13 years ago

    I agree with you Andy that its not worth any commendation or recognition. It’s a lazy piece of work and wrong on so many levels. It also denegrates the word Cunt, which happens to be one of my favourites. I don’t want it associated with a racist bigot!

  2. andy

    13 years ago

    I know Ron. It’ll completely ruin our pet names for one another won’t it?

  3. John

    13 years ago

    Yeah, fucking well done Chip Shops.

    Haygarth are a PR agency.

    Like the advertising industry isn’t competing against enough cunts as it is.

  4. ann

    13 years ago


Leave a Reply


"I was just saying how good it was to work with someone who I knew would nail it. Thanks, Andy"

Steve Byrne, MD, The Gate Films

Subscribe Now