card sharp.

card sharp.

February 23rd, 2010 // 1:20 pm @ // No Comments yet

Hello there you. Sorry for the absence of thatandywhiteblog for the past couple of days but you know how it is. You don’t? Well you should. Enough said.

Over the past few days I’ve been giving some serious thought to business cards. Exactly how important are they? In the business they call “creative” and, as a freelance copywriter, I guess they’re a pretty vital tool. The first sample of your wares in a way so it’s important to get it right. I mean, I don’t want to get all Patrick Bateman about it, but you want to create a good impression don’t you? ( If you don’t get the Bateman reference you really should read “American Psycho” by Brett Eaton Ellis or, to save time, see the film. It’s all a bit old hat now I suppose but it’s still a good read or watch and a lovely “feel good” trip back into the caring, sharing¬† ’80s … )

Any old hoo, back to business cards. I’ve gathered together a couple of my current favourites and, would you believe it, they’re from Manchester companies. Well,¬† I don’t get out much these days.

First up, and most badly photographed, ( by me ), is LOVE‘s card. I particularly like it for its “pink porno plasticness“. Those aren’t my words by the way but those of Dave Bevan, top copywriting person of said establishment. It looks cool and what’s more, it has a hole in it. You could pin it on something, hang it from your keyring, even attach it to your latest body piercing. Do what you want with it in fact. I’m not here to judge anyone.

Next up is the rather excellent card from Music, another top notch Manchester design studio. Like the clever rascals they are, they actually make each card from old vinyl records.

image by Tim Sinclair

As cards are needed they’re die cut from an old LP and screen printed to order. So that’s a natty business card, a clever concept and saving the world from landfill in one fell swoop. Cunning devils.

In at number three and perhaps my own personal favourite is DOROTHY‘s beautiful little coin / token / round shiny thing / business card.

image by Tim Sinclair

They came up with the idea of producing something a little different from your usual business card and thus came this. It’s got the feel of a thing to treasure and to keep in your pocket, ( or handbag / purse, it’s an equal opportunity coin / token / round shiny thing / business card ), for a special occasion. Or perhaps to put into a parking meter or slip to a short sighted beggar when you’ve run out of real money.

Whatever you choose to do with it, it’s nice isn’t it?

Anyway, the point, ( if there is one ), of this post is that all kinds of opportunities exist to make you, and your business, look good so why not start at the very beginning? It is, after all, a very good place to start.

( Many thanks to Tim Sinclair for the photographs used in this post. You wouldn’t believe how hard it is to take photos of shiny things. Honestly, it’s nightmarish. )

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