easy writer…

easy writer…

February 3rd, 2010 // 3:26 pm @ // 2 Comments

Hello there. I’m all cross today. Sometimes it just comes over me, usually there’s a reason though. I don’t tend to just get all cross out of the blue. Oh no. Today’s reason is lazy copywriting. You see it everywhere but the one that got me thinking about it today is the bloody “Go compare” ads. I know the opera singer annoys a lot of people, there’s even a facebook page dedicated to the hatred of the big fat bloke apparently. It’s not so much the singer that gets to me though, it’s the song or more specifically the lyrics. Even more specifically, whoever wrote it.

In the latest song there’s one line that really drives me mad. It’s this one, ” it’s very boring when costs are soaring”. Now that’s just lazy. Sure, it rhymes but it just doesn’t work. It isn’t bloody boring when costs are soaring! It may be maddening, irritating, annoying, upsetting, even depressing when costs start soaring but it simply isn’t boring. Is it? No, it isn’t.

Now that may seem like a very small point to get all cross about but it’s just symptomatic of the lazy writing that you’ll find in every area of advertising. If it rhymes, sing it. If it fits, stick it in. It’ll do. It’s ok. It’s good enough.

Well clearly it isn’t. And to be honest, as a professional copywriter, ( stop giggling ), it really grates on me.

Altogether now, It drives me craaaaazy when writing’s laaaaazy.

And here’s something that’s just confusing me. Is it me or is the iPad just a great big massive iPhone that you can’t make phone calls with? All the great features of the iPhone we’ve come to love, put together in an altogether less handy, more cumbersome and slightly unwieldy package. Please do correct me if I’m wrong. I’m almost positive that I am.

And another thing. The name “iPad” just sounds too much like a panty liner to me.

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2 Comments → “easy writer…”

  1. John Smart

    12 years ago

    I dunno about this one Andy… d’you not think they might be trading on that Noel Cowardesque sense of insouciance to underplay something truly terrible?

    As in: “It reminds me of the time Aunt Gertrude was dragged from her tent and eaten alive by a Nile crocodile. Terribly boring..”

    On the other hand, you could be right; plain laziness..

  2. andy

    12 years ago

    A good point well made Mr. Smart. I do however feel you may be looking at the wrong points of reference for their humour. As in: ” How much d’you think he cost?” ” He was only a tenner ” in the earlier ad.

    Actually though, I like that gag…

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