Golden Greats – 6 Sensational Songs from the Telly Ads.

Golden Greats – 6 Sensational Songs from the Telly Ads.

May 12th, 2011 // 4:23 pm @ // One Comment

Hello there. Well it’s that time again isn’t it? Time for me to run through the apologies for the non-appearance of a new post, time to make excuses for my tardiness, time for that same sorry round of self pity and flagellation. Well no. No it’s not actually. Henceforth there shall be no apologies, no remorse. For today I have turned over a new leaf. Leaves in fact. You see, life shouldn’t be about guilt, shame and remorse should it? For god’s sake if it were I’d be on my knees begging forgiveness so much I’d get nothing else done. And don’t you sit there nodding. Yes, YOU. You’re far from blameless aren’t you? Pervert.

Anyway, I have no real excuse for being away from the blog so long, even if I were in the business of apologising. Which I’m not. New leaves remember? For Christ’s sake keep up. It’s not like I’ve been up to anything in particular. I’ve had a fairly quiet couple of weeks actually. Not much work on, no wild parties, nothing. In fact, it’s been so quiet that I’ve caught a bit of daytime TV. That’s grim isn’t it? ( Not the quiet bit, that’s been quite nice. The daytime TV bit, That’s bloody grim ). This morning I saw The Jeremy Kyle Show. And that’s what inspired me to write today’s post. Golden Greats – 6 Sensational Songs from the Telly ads. ( I know it’s taken a while but we’re there now. Relax )

Right. It wasn’t so much The Jeremy Kyle Show that inspired me, it was actually the little ident thing that goes in the ad breaks. It’s a bingo company that sponsors the show and they’ve chosen a Cyndi Lauper type of song, the lyrics of which would appear to communicate with their chosen audience. Now, I can’t actually find out which particular Cyndi Lauper song it is ( if it is indeed her ) so I’ve had to just listen to it on the telly and transcribe the lyrics myself. And they go like this.

‘ IIIII know weeere alldigiirlsgoooooo. Yip yip yip allwigetagethuh wepwebwepamanaporrageee. Allmoddahdigiiiiiirls guuurangedagetha. Waddleplehplehplehpleh,plehhhdadeeeeh.’

They do. Honestly. Look.

Now you can’t deny that’s a cracker can you? I may have misspelt a phrase or two in there but I don’t feel it detracts from the overall message of the piece.

Now that little gem got me thinking about some truly great songs in TV advertising and there have been some absolute belters written specifically for the ad, not just picked out of the Guinness Book Of Hit Singles and bastardised for advertising purposes. I’ve been guilty of that myself, I have to admit. I’ve made total bastards of Dion’s The Wanderer and Frank Sinatra’s Nice ‘n’ Easy to name but two.

First of all who remembers Mr. Cadbury’s Parrot? It’s a few years old now but completely wonderful. Here, have a look. And a listen.

That was written and performed by the mighty Viv Stanshall of The Bonzo Dog Doodah Band and based on their own ‘Mr Slater’s Parrot’ Great, isn’t it?

Actually, while we’re with Cadburys, who could forget the Fruit ‘n’ Nut ads?  ( I’m talking about the classic Frank Muir ones from the 70s by the way, not that terrible updated one they did with the singing bar of Fruit n Nut, that one was bollocks ) . Come on, let’s have a bit of Frank Muir too.

Make ’em up as they go along eh? If only.

After all that chocolate, let’s have a couple of soft drinks to wash it down with eh? How about a Kia Ora? Ooooh, we all adore a Kia Ora, don’t we?

Now, I’m pretty sure that wouldn’t get made today. Possibly due to accusations of racism, probably because no-one seems capable of making stuff this good anymore.  Next,  UmBongo. Some cracking lyrics in this rascal.

Lovely isn’t it? No strategy to speak of, no big plan, just a great big silly song. I’m not sure if the drink even exists anymore but ask anyone of a certain age and they’ll sing that song back at you. I guarantee it. That, to me, is pretty good advertising.

Here’s another great ad song. Universally loathed for many years but firmly nailed into the heads of several million reluctant grimy carpet owners.

Makes you cringe doesn’t it? But ask someone to name a carpet freshener and they’ll say Shake n Vac. ( come to think of it, I’m not sure there is another named carpet freshener so that may not be a fair comment. However, stuff it. I don’t care ). They’ve tried to revamp this campaign a couple of times. Most forgettably with that Jedward thing. No joy though. You can’t improve on perfection.

You may well have noticed that all the examples I’ve been putting on here are years old. Well there’s a good reason for that. I can’t think of a single new one that’s stuck in my mind for any reason other than it being completely shite. There’s that Richmond Pork Sausages one and, if you read this blog on a regular basis, you’ll know my opinion on that. If not you can read about it here.

Can you think of a good recent one? Can you? CAN YOU?

Well if you can, please mention it in the comments section on here. If you’re right and I’ve overlooked something wonderful, I’ll be happy to write a new post, aplogising for my crass stupidity and giving you full credit. If you send me one that’s crap, I’ll be equally happy to humiliate you mercilessly.

That’s got to be a deal, hasn’t it?


2 people like this post.

Category : Advertising &Blog &humour &Uncategorized

One Comment → “Golden Greats – 6 Sensational Songs from the Telly Ads.”

  1. ann

    11 years ago

    Great. Now I’m going to bed humming ‘Everyone’s a fruit & nut cake….’

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