presence dear.

presence dear.

March 8th, 2010 // 4:13 pm @ // No Comments yet

Hello there. Lately it seems that whenever I put the tv on, I see that new Mercedes ad. You know the one. It’s got that bloke who looks a bit like Chris Isaak but isn’t, sitting moodily in a moodily lit diner, then appearing all moody in some seriously moody rain.

Throughout all this wanton moodiness, another bloke, ( who probably looks equally like Chris Isaak but equally isn’t ), moodily monotones some stuff about “presence” and how, if you have to prove that you’ve got “presence” then you haven’t got “presence”.  However, in my opinion, if the Chris Isaak lookylikey bloke actually had that much “presence” then whoever’s driving that Merc about would’ve remembered to pick him up. Apparently, again according to monotone man, someone also once said that the whisper is louder than the shout. Well it isn’t. I looked it up and everything and can categorically say that a shout is louder than a whisper every time. Even if you try whispering really, really loudly. Because at some point it stops being a whisper and becomes the shout it was meant to be louder than. Simple as.

So, I’m very sorry Mercedes but I just find the ad wrong on many, many levels. Not only that but whenever I watch it I keep thinking of the line,

“Mercedes. When you don’t know enough to come in out of the rain.”

2 people like this post.

Category : Uncategorized

Leave a Reply


"I was just saying how good it was to work with someone who I knew would nail it. Thanks, Andy"

Steve Byrne, MD, The Gate Films

Subscribe Now